Woodland Empire Ale Craft takes the milkshake IPA trend to a new extreme with their zero IBU strawberry-passion fruit puree-infused Be My Baby IPA.

Using real fruit and lactose, and only dry-hopping with strawberry-forward hop varieties, this “IPA” is a fruity vision of what hazy dreams are made of with no hoppy bitterness. Finishing it with passionfruit and strawberry puree sweetens (and seals) the deal, with no IBUs in sight.

Aromas of strawberry syrup invite you to dive into the hazy fruit juice. Its full-bodied flavors recall your favorite cereals, like Fruity Pebbles or Special K with strawberries. Woodland Empire extracts all the fruity notes from Monroe, Loral, and Huell Melon Hops for added layers of Meyer lemon, honeydew, and floral raspberries. The added lactose and real fruit keep it smooth to the end with a clean finish.

It’s rare to see a strawberry-focused beer, and even rarer when it’s so packed with flavor that it causes the Tavour tasting table to passionately debate what it tastes like. An old-fashioned Strawberry Milkshake? Classic strawberry shortcake with whipped cream? Berries and Cream Starbursts? Give it a sip or two and help us settle this once and for all.