Smooj is a whole new class of Fruited Hard Seltzer. Packed with tons of real fruit, they’re more like hard smoothies than anything else. To craft Berry Blast, the Seltzer wizards loaded it to the brim with luscious raspberry, bright blueberry, and juicy blackberry. Then they swirled in some banana and plum for a thick, fluffy body.

This particular Smooj is a “Lab” flavor. That means it’s a new, innovative, small batch flavor that the brewers will collect feedback on until it’s deemed popular enough to kick up to full production level with the other three flavors.