We’re all adults here — so let’s act like grown-ups and acknowledge there’s nothing funny about today’s beer name. 

Brewery Vivant got the name “Coq” from the Walloon-style rooster on their logo, and from the Belgian French word for it. “Big Red” refers to both the rooster’s crimson hue and the fact that this brew is a Red Ale. 

Ahem, okay, okay . . . I admit it — I giggled when I first saw it, too. But, all chuckles ceased once I got a sip of this incredible brew! 

To achieve that deep red color, the brewers wove Belgian caramel malts throughout the mash. The malts give the brew a pleasant sweetness that coaxes out layers of flavor from a dose of Citra Hops. Each sip brims with mango and red berry, swirled with refreshing citrus nuances. 

And while, yes, there are fan reviews making playful jabs at the beer’s name, they also coincide with overwhelming praise for the brew itself:

• “One of the best Red Ales I’ve had!” @Jon F. 
• “Man-oh-man is that sweet malt backbone so well balanced with the hoppy bitterness. Just so well done.” @BeerSampler6
• “It’s so good. Love a good citrusy and malty combination.” @Derrick R.

Besides, Thrillist called Brewery Vivant “one of the best breweries in Michigan, period. The end.” They could name their next beer “Big Flying Squirrel Pajamas” and I’d still fight my way through the throngs of their Mitten State fans just to get a taste!

See? This beer is seriously awesome! Now, stop laughing.

Tavour strictly supports independent beer. Brewery Vivant is certified independent by the Brewers Association