Hops on the Brain: Packed with Mosaic and Nelson Sauvin! Flavors on the Tongue: Gear up for soft waves of lychee and earthy blueberry, swiftly followed by bright mango and pineapple notes. Resiny pine dankness lingers after each sip. Mouthfeel in your Mouth: Pillowy soft and oh-so good — you’ll be shocked it boasts an 8.5% ABV! 

If you watched TV in the 80s and early 90s, you were privy to a certain recurring PSA where the human brain apparently looked just like an egg in a pan. It’d ask, “Any questions?” before abruptly ending, without answering any of the numerous questions rising up in my egg-brain. 

Turns out, your noggin is a tad more complex than that — especially if you’re a hophead. 

When you take a sip of a resinous IPA like today’s This is Your Brain on Hops: Mosaic + Nelson, your brain’s neurons spark up like an extra-twinkly Lite Brite. They tell your flavor senses, “Those fruit and kush notes sure are tasty!” and send you into hop-drenched bliss. 

Could an egg in a pan do that? Probably not. And it most certainly couldn’t figure out how to brew such flavorful hop complexity in the first place. Would Thrillist declare Kings County Brewers Collective the Best Brewery in NYC if its brewers had eggs for brains? Most likely not. 

So, grab your cans of today’s impressive Imperial IPA and celebrate being a hophead, not an egghead. As you relax into each lush, soft-as-a-cloud sip, you’ll know This is Your Brain on Hops! 

Early tasters are calling This is Your Brain on Hops: Mosaic + Nelson their “favorite KCBC IPA” yet!

Tavour strictly supports independent beer. Kings County Brewers Collective is certified independent by the Brewers Association