Hey craft fans, Buddy the Elf here!

I’m taking over for Philip again today because I need your help. Actually, Santa needs your help — that’s right, Santa! I know him!

See, all the other holiday mascots — the Easter Bunny, the New Year’s Baby, even the dang Arbor Day Tree — they’re fed up that Santa’s everyone’s favorite. So they declared war on Christmas!

They’ve shut down the workshop, imprisoned all the elves, and forced all the reindeer to dress up in costumes and perform tricks for Instagram! They’re even threatening to cancel the holiday altogether!

I don’t even want to think about all those good boys and girls waking up on December 25th without a present. Or all the trees that won’t get trimmed. And the cookies! Oh, all the cookies that won’t get eaten!

But with your help, craft fans, we can stop ‘em! 

Here’s what Ol’ Saint Nick needs you to do: grab as many cans of today’s War on Xmas Milk Stout from the tinkerers at Chicago’s Illuminated and share it with everyone you know!

When they crack open this 11% ABV sipper and get a taste of its joy-filled layers of sweet vanilla bean, warm cinnamon, and rich nutmeg, they’ll be so filled with glee that they’ll have no choice but to sing aloud for all to hear!

And as all the elves know, that’s the best way to spread holiday cheer! But we have to act fast if we’re gonna stay on schedule for this year. 

So, what d’ya say craft fans? Will you join me to save Christmas?

Tavour strictly supports independent beer. Illuminated Brew Works is certified independent by the Brewers Association